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Forgotten Vintage, a SIFA Fireside and Trident Reach the People retail outlet based in Birmingham city centre’s Great Western Arcade, has come up against criticism this week after advertising a T-shirt with the slogan “F**K THE HOMELESS” emblazoned across the front.
The vintage shop had been launched earlier this year by the charities as a way to offer volunteering and training opportunities to those affected by homelessness, with profits being invested in homeless projects and work experience opportunities for their service users.
The T-shirts were met with intense criticism on the shop’s Facebook page, with one angry customer commenting, “F*** you, and that T-shirt”. According to the Sunday Mercury, the T-shirts were advertised for sale online and within the shop for £10 each, though at the time of going to press, this had been removed. It has been reported the T-shirts are no longer available for sale in the city-centre store. Forgotten Vintage said of the fiasco: “We have seen the comments on Facebook and are really sorry if anyone has been offended … that was never our intention. We did not mean any harm and, as far as we know have not sold any of these T-shirts”.
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