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"Hold on a minute." Seconds after meeting Mark Horvath, founder of pioneering US video blog Invisible People, he disappears into the crowd outside Charing Cross station. He's spotted three sitting men by the entrance and wastes no time in getting acquainted. "You guys sleeping rough? Want some socks?" he asks cheerfully, before kneeling down to chat properly while commuters stream by unseeing. Horvath seems to have a radar for homeless people, which is unsurprising given he has dedicated his life to trying to help them. One of the men agrees to be filmed and as he recounts his experiences, passers-by look over curiously. With a camera in his face, he's no longer invisible.
Making homeless people visible is exactly why Horvath set up InvisiblePeople.tv in 2008. Some 17 years ago he too had been homeless, living on Hollywood Boulevard, and knew what it was to be ignored, to not be able to tell his story. He managed to rebuild his life, built a successful career in television and settled into a three-bedroom house (“I know the best of both worlds - I know how to dumpster dive and how to tie a Windsor knot”) - and then economy crashed around him. Facing homelessness for a second time, he decided to set up Invisible People and go on the road. “It wasn't the best timing. I had just lost my house to foreclosure, was facing my own financial crisis and it was a really dark time." However he was embraced by the social media community and the site flourished. Today Invisible People has three million views on YouTube and 18,000 followers on Twitter. “The amazing statistic about Invisible People is the amount of people that stay,” adds Horvath. “Twenty-five per cent stay longer than 10 minutes and 14 per cent stay longer than half an hour. That’s huge." Its success is the subject of upcoming documentary @home, which follows Horvath on his 2010 Invisible People road tour, meeting homeless people from Las Vegas to LA.
Right now, though, Horvath is in the UK on a whirlwind visit (thanks to free airfare from British Airways), taking in London and Chippenham (home of the Doorway Project). Although this is his first time in the capital, Horvath says he has no desire to do anything touristy: "I’m here just to meet homeless people, meet homeless friends. Most people would probably want to go to Big Ben or the London Eye. I’ll eat fish and chips and that will be it!"
Already the site is populated with videos of people he’s met so far in London. The first features 22-year-old Natasha, who has been living on the streets of London for four years. Leaning on her crutches, she quietly explains why she hasn't been housed ("I’m not a drug addict, I’m not an alcoholic and I’m not pregnant, and they’re three things that get you help") and her face lights up as she shares her dream of being a writer.
Filming the piece was tough, said Horvath, "I didn't know what to ask her – it broke my heart... because I know what a young girl has gone through or will go through on the streets". Already the video has been watched more than 160,000 times on YouTube, and attracted everything from offers of support, a place to live and a hand in marriage to vitriolic comments suggesting she is lying, on drugs and should get a job in McDonalds or as “a street hooker”. Nadia Gomos aka @Homelessgirl1 examined the responses in her blog post Analysing The Controversy Surrounding The “Natasha” Video (now on Huffington Post), concluding “All I know about Natasha is two minutes’ worth of footage on a person who has lived for 22 years... Whether we like it or not, we as a society have failed her.” Even Horvath comes under criticism, with one commenter writing: “Had an email back from Invisible People and they don't have any contact details or way of contacting her, seems to me to be completely pointless highlighting a problem on a personal level like they did and then not enabling people to help that person.”
The aim of Invisible People, however, is not to act as an agent between individual homeless people and the general public, but to encourage passers-by to notice the homeless people they walk past every day. Nevertheless Horvath is not naïve that he or those he films won’t face criticism or appraisal: “The interesting thing about the internet is that everybody is up for review, so you have to live transparently. And there are always people that are going to be negative. This is how I responded, because it’s the truth; when you saw me homeless, would you have believed me when I told you I used to work in television?”
And despite the negative feedback, Horvath is still a big believer in the transformative and supportive power of social media. “Social media saved my life and it helps me save other people’s lives... Love and reciprocity plays really big on social media. If you’re good to people and real and tell a story people are going to react to that in a positive way.” As well as Invisible People he has set up We Are Visible, a website offering homeless visitors advice in social media literacy, from how to set up a blog to tweeting. "When I first started this I thought when a homeless person in Phoenix, Arizona or someplace says ‘I’m hungry’, the service providers would be on Twitter and say ‘hey, we have food’" says Horvath. "But what happened, which was a little more gorgeous, was homeless people helping homeless people over social media. Then I realised the power of peer-to-peer support." In response he is in the process of turning it the site into closed network for people to help each other.
Another reason for the change is privacy. "One of first things that is so hard for a homeless person is to raise their hand in public and say ‘I’m homeless’," explains Horvath. Since he's been in London, he met many homeless people who although not willing to go on camera were keen to swap email addresses and keep in touch online. Horvath's @HardlyNormal and @Invisible People timelines are full of conversations and appointment making with homeless people and service providers in London - all keen to meet or share ideas. "I landed and Jenny Edwards [CEO of Homeless Link] - she’s like an icon in homelessness here, she’s an amazing woman - she tweets me about the StreetWise Opera at the Royal Opera House. It was history in the making...it was almost like it was my destiny to be there and I was just blown away amazed." Since the performance an online twitter petition has sprung up calling for a homeless opera at every Olympics, starting with Rio in 2016. "We’ve seen in the Middle East and other areas where social media has really led to some change," says Horvath. "I really believe that’s where the change is going to happen. Because there’s so much money and so much bureaucracy in homeless services, that until the people on the streets have that voice you’re not going to see real change or see change happen fast."
By voicing their views, he believes, homeless people can help homeless services 'fix' provision. "No homeless person I’ve ever met said ‘put in me a room with other 100 men, have me sleep on cots, give me one bathroom with two stalls and kick me out in the morning - and that’s going to cure my mental health and drug addiction. But that’s what we do." Having been homeless and now working in a homeless shelter as his main source of income, Horvath himself is a natural intermediary. "When you listen to homeless services you hear a story. When you listen to homeless people on the streets you hear a story. And the truth I think lies somewhere in the middle. Cos everyone is going from their perspective and obviously a lot of street people are speaking out of their hurt and that’s because the system is broken. And refreshingly enough I was talking to homeless service providers last night [in London] who were saying ‘the system is broken, we got to change it, it’sjust change is slow and it’s a lot of work'."
Horvath is optimist change can come. “When I was a kid I was a rebel, and if I saw any injustice I fought, I screamed, I yelled. And the only thing that changed was me. Now that I’m older I believe you have to work within the system, you have to make friends not enemies. I come in and say ‘hey, system’s broken, how can we fix it together?'” This approach is bearing fruit. In Arkansas, a farmer donated 40 acres of land that is being used to feed 150 low-income families a week. The Canadian government commissioned Horvath to go to 24 cities in Canada to help champion the Canadian Alliance To End Homelessness, which he says “will save thousands of lives and a lot of money”. Terry Pettigrew was reunited with his long-lost brother shortly before he died of cancer, after the Calgary Times put Horvath’s interview with Pettigrew on its front page. And that’s just the beginning.
“We live in a visual world - Pinterest, Instagram, YouTube,” explains Horvath. “Where homeless services are missing the mark is giveour homeless friends video cameras. If you’re going to give them a Smartphone make sure it has video and have them upload what their day is like. That’s where you’re going to see change.”