Donate

Please help us to help more homeless people by setting up a monthly direct debit.
 
 

the Pavement relies on donations and volunteering from individuals and companies...

 
the Pavement supporters at justgiving.com
 
 
 

current issue

 
 

London edition (PDF 712KB)

 

Scottish edition (PDF 589KB)

 
 
 
 

Recent tweets

 
 

Stereotypes sell for funders

 
April 7th 2015
 

When Sheffield Hallam Uni lecturer Jon Dean asked 41 students to sketch what homelessness looked like to them, three-quarters showed someone sleeping rough – and 24 pictured men, mostly with beards or stubble.

No surprise there, you might say. But the report also suggests that charities may actually benefit from reinforcing this stereotype.

They concluded: “It would be a risk for homelessness charities to utilise less stereotypical images in their fundraising materials, as the findings suggest such images align with those in the minds of potential donors.”

Previous research by Dean and colleague Beth Breeze, from the University of Kent, even suggests homeless people said they were willing to be misrepresented by stereotyped images if it allowed charities to make more money.

But others have criticised the use of such images as cynical and damaging.

What do you think? Get in touch: karin@thepavement.org.uk or @ThePavementMag

 
 
 

April 2015

 

Contents

Upfront: Sanctions

General election special

Children ‘rough sleeping’

The homeless way is Essex

Superhero helps rough sleepers

Stereotypes sell for funders

Marching to make a difference

Stop and search power abuse

Spikes replaced by sprinklers

Austerity? Greeks think again

Advice: rough sleeping

 

Back Issues

 
 
 
 
 
 
© Copyright 2009-2014 The Pavement. Established 2005 Registered Charity No. 1110656 Scottish Charity Register No. SC043760 ISSN (online) 1757-0484